It starts by describing Disney's plan to bridge the company's mainstream consumers from the physical world to the digital world. They did so without any fanfare, it's written on the sleeve inside their DVD's. WalMart is offering a free digital download of Toy Story 3 with every purchase of the disc.
This seems to be the way video viewing will ultimately go, with the ability to download a file and view it across your TV, computer or mobile. The fact that they're not advertising it the world, yet, suggests that they don't have it perfected. What limitations might they have? Storage, the ability to play on multiple platforms.
The article does a good job of bringing up the technological problems that Disney might face in accomplishing this. It doesn't describe how it might fix those problems or even mention, specifically, what those problems might be.
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