Saturday, May 21, 2011

Coca-Cola Secret Recipe Revealed! It's The Real Thing Says Radio Host

The author is the New York correspondent for The Guardian newspaper in the UK.  it was written in Feb/11.  The intent of the article is to give one a background into how a major urban secret was revealed.  It makes reference to the websites of the sources.

The guy who claims he made the find is a famous radio talk show announcer.  So it's his status, really, which gives the story some weight.  The process is outlined chronologically describing how he found it but with flashbacks to when the recipe was written and then hidden.  It's then followed by denials from the company.

The assumption in the article is that, because the investigator is famous he must be correct.  That he tracked down the true recipe.  This is the flaw in the article.  On the plus side, though, they outline how the recipe has changed over 130 years.

The argument is not very strong.  They haven't positively identified what they found as the recipe for Coke.  The sources aren't very reliable.  It's a radio host and a bunch of websites.  Also, some people who knew some Coke insiders who are dead, now.

They might proceed by identifying who owned the document and how they came into possession of it.  Can they actually make Coke from it?

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